A Tim Nicholls-led Liberal National Government will increase tourism jobs and free WiFi coverage in local tourist communities to showcase Queensland to the world on social media.
The Australian tourism industry is in the middle of a boom period, with significant growth in domestic and international visitor nights and expenditure.
However, as other states and territories are powering ahead, Queensland isn’t capitalising on our good weather and the lower Australian Dollar. Labor’s softly, softly approach is failing Queenslanders, doing nothing is not working and the economy is hurting.
Labor have scrapped a number of LNP initiatives including the visitor expenditure target and our commitment to reducing red tape for tourism operators. A number of large-scale projects and new developments in Cairns, Central Queensland and the Gold Coast have either been downgraded or continually delayed.
Labor’s continual scaremongering over the Great Barrier Reef, their policy on lockout laws and going soft on criminal gang laws damage our international tourism reputation.
In government, the LNP brought the tourism industry together for the first time in over two decades, through DestinationQ, to chart a 20 year strategic plan for tourism in Queensland.
We grew the tourism industry by $3.5 billion by establishing the Attracting Aviation Investment Fund which delivered an extra 718,000 aeroplane seats into Queensland each year. The LNP also created Tourism and Events Queensland, as one single body working to grow tourism and attract more major events including across regional Queensland.
Our plan was about working with the industry and capitalising on our people and lifestyle, our culture and heritage, our natural wonders and our climate.
Our Real Plan
A Tim Nicholls-led LNP Government will promote our key tourism destinations through increased use of social and digital media, to ensure we get more than our fair share of interstate and international tourists.
We’ll do this through a $3 million capital infrastructure program over 3 years to roll-out 500 new WiFi hot spots to key tourism destinations across the state.
We will partner with local Councils and Regional Tourism Organisations to locate these additional hotspots in places that showcase Queensland to the world.
Using digital and social media to showcase the great tourism locations is a smart way to share the word that Queensland is a great place to visit.
We have an amazing range of natural and man-made tourism assets that are unique to Queensland and set our state apart from other tourist destinations around Australia. From the Great Barrier Reef in the Far North, to the Australian Age of Dinosaurs museum near Winton in the outback and the turtles at Mon Repos near Bundaberg we have an advantage that we need to capitalise on.
Queensland needs an edge to boost tourism and to ensure that we don’t keep losing market share to our interstate competitors.
More than 20,000 extra jobs are predicted in the tourism industry over the next four years, but that won’t happen without a plan to grow tourism.
We’ll be a common sense government that listens, plans and acts to build a better Queensland.